Even Revel’s Facebook page bears their slogan that is new Wanted
Oahu is the very first good news since Atlantic City’s casino that is newest started: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every-where within Revel Casino-Hotel.
New Campaign Working
Along with its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered close to the front of this casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is out with the Atlantic Ocean tides, and a more approachable ‘come on in and spend your hard earned money’ tactic is working for them.
Revel’s revenues for July were $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from this past year.
‘I think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos are wanting more gamblers; the figures for all of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The actual only real other gambling enterprises that showed gains besides Revel had been Borgata, up 19 per cent, and Resorts Casino Hotel, with a 6 per cent jump when compared with last year.
Assisting the July figures, apparently, was the July Fourth holiday tourist influx. Officials say there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 % more visitors stopped at the information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the phone call for those ready to wager, it seems that at final Atlantic City’s efforts to mimic exactly what has struggled to obtain years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There ‘s no doubt that special events in Atlantic City are a draw that is major tourists,’ stated Jeffrey Vasser, president of this Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while putting 40,772 room nights and $64 million in meeting ancillary spending into the coffers of hotels, gambling enterprises and retail.
Of course, while one month that is good nice, for a property like Revel that has been plagued with poor numbers since it launched simply 15 months ago, an ongoing winning streak is going to be necessary to persuade investors that the worst is finished. To that end, Hartmann says there could be more of these promotions that are incredibly creative after Labor Day.
‘We’re reasonably confident that we are able to maintain the market share figures,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He states the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ variety of home.
‘We are profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons using the same title each took home $1 million following an Ohio casino error
If the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing had been televised and plenty of local news were on hand to get a glimpse of the champion. The announcer drew the winning name and said:
‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’
You Profit! No, Wait, YOU Win!
It was the moment of a life time for Kevin Lewis, who was simply in attendance that night. He had been there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino discovered they’d a problem that is major their hands.
Kevin Lewis, as it turns out, isn’t exactly a rare name. And while one Kevin Lewis ended up being into the audience at the casino, another one ended up being watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
After the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were definitely plenty of solutions to them: only the winner that is rightful’ the money, and many such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or almost nothing.
But the Horseshoe chose to simply take another approach. Rather than result in the guys concern yourself with which one could ultimately get the prize, they merely awarded two million dollar awards instead: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino manager that is general Kline in a statement. ‘So consistent with our commitment to perform some right thing for our visitors, Horseshoe awarded a $1 million prize every single associated with guys.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the specific situation, and his prize money was never ever actually in question. However the Lewis who showed up at the casino that night is grateful that luck ended up being on their part.
‘When I heard my title we said, ‘God finally provided me with a big win,” Lewis told local television station WCPO. He later attributed his win to simply ‘being in the right place at the right time.’
Six Degrees of Separation
Incredibly, the two champions have a lot in accordance. Not just do they share a name and play at the casino that is same however they both live within the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the principle reasons for a casino being so generous in a situation such as that one is obviously to generate some good PR, and the Horseshoe is the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A put in Macau
There won’t be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for the huge casino conglomerate that is amongst the few without presence in Macau the most lucrative gaming destination on the planet Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the season.
The questions that are big, why?
No License to Deal
it may revolve around Caesars’ cap ability to secure a gaming license; or lack thereof.
The casino giant purchased the golf course area back in 2007, for $578 million, then called the Macau Golf course, hoping to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the decade that is past. Nevertheless, it was perhaps not to be, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, plus one they’re nevertheless spending for. Caesars was even provided a Wynn Resorts sub-concession back in 2006, but nixed the ability; a move which was obviously a bad one looking back, Loveman admits.
The problem lies in the fact that the Macau federal government has cut off issuing any gaming that is additional beyond the prevailing six concessions and sub-concessions, so Caesars form of shot on their own into the base by not using the Wynn deal once they could. Never having themselves submitted a credit card applicatoin straight back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days doesn’t have second opportunity to enter into the absolute most profitable gambling region on earth now; an unfortunate truth for a company that holds the highest long-term financial obligation load of any casino conglomerate nowadays: a whopping $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las vegas, nevada six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Caesars was busy doing some major business that is internal: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on the web poker is next in line to introduce in Nevada) and a fully planned Baltimore casino into a separate company that will be majority-owned by the parent.
Clearly, buying and attempting to sell property for a profit is additionally not just one of Caesars’ decision-making skills that are best either; the business took a $101 million write-down on the land, which they’d known as Caesars Golf, when they wear it the market a year ago, and even that leaves them $40 million in debt, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in profits through the sale to pay their debt down.